Zahra Ahmad

Apple has been the emblem of innovation, and it was no surprise that the September 2017 Keynote presented incredible new advances. The iPhone X starts at $999, and has a full screen display. The phone has the most advanced iPhone camera yet along with facial recognition for unlocking the phone. These great new improvements offer the latest in smartphone technology with no home button and better color display on the screen. Facial recognition improves safety and enhances the experience with other apps that use facial recognition, such as Apple Pay. This phone has an all-glass exterior; the strongest of its kind. The photos and photo quality has also been improved with advancements in portrait lighting and photo editing, resulting in the best photo quality yet. No more dealing with wires as wireless charging provides the easiest and fastest charging for the iPhone X. Similar to the X in terms of camera quality and speed, the iPhone 8 and 8 plus were also announced. The iPhone 8 star...

In marketing, 7 core functions dictate the actions a company takes. These functions are channel management or distribution, marketing information management, marketing planning, product or service management, promotion, selling, and pricing. The following are some examples of how companies have used these methods. The ultimate goal of a company is to have sales and make a profit. If a company is not known, the possibility of clients even considering goods, services, or ideas offered by the company is impossible, which is why promotion is used to inform an audience about a product. Even world renowned and iconic brands, like the Coca Cola Company, regularly use this method. Coca Cola is a sponsor of many different events, a major one being the Olympics. The publicity gained by this company based on being mentioned countless times throughout the Olympics and being associated with this international event increases company exposure. Also, positive sentiments associated with an event li...