Case Study: Hotels Target Millennials with New Amenities

I think that millennials are viewed as key to the growth of a hotel chain due to the massive share of online presence this specific group has. The internet is accessible to everyone, and since news and information can spread so fast, this can be very beneficial or detrimental to a company and its reputation. I think a great way for a hotel company to use social media to connect with young travelers is to create a personalized hashtag users can use to directly identify the company. Hashtags are a great way of promotion as well, as they help identify posts and, due to their bandwagon appeal, will promote others to use as well.
To market to millennials, hotels are implementing services that make the guest feel more individual and at home. Hotels promote their 24-hour staff, there for the guest's convenience. Some hotels have guide books written by locals, and many have adapted a modern look to their hotel. This appeals to millennial's taste in a minimalistic look. Hotels, such as Virgin Hotels, have incorporated technology into the guest's experience. In the rooms of Virgin Hotels, the TV can control the thermostat and order room service besides serving as an entertainment unit, and be controlled by a smartphone. Village Hotels (in the UK) has digital check-in kiosks, so the process of checking in is easier.
Implementing technology is one of the most popular ways hotels have modernized themselves, and adding minimalistic features and other items that make the stay more personalized for the guest really draws millennials, a key factor to their financial growth.