McDonald's Product Adaptation
McDonald's is a prime example of a globalization success with restaurants in 119 countries and business booming. Since the likes of people across 119 different countries is definitely not the same, they've had to alter their products in different ways in order to attract and create loyal customers. Through the following examples, it is evident that McDonald's definitely considered the culture, norms, traditions, and general likes of each area or country. By making their products more flexible to all regions, they are better able to meet a world demand and build the international reputation so vital to their sales. France The Europeans hold eco-friendly and healthier aims to a higher regard, and for this reason McDonalds first changed their red and yellow logo to a green and yellow one in France. The image it implies is a more nature-friendly feel, something that would make a difference to a French customer. New items such as high-e...