McDonald's Product Adaptation

McDonald's is a prime example of a globalization success with restaurants in 119 countries and business booming. Since the likes of people across 119 different countries is definitely not the same, they've had to alter their products in different ways in order to attract and create loyal customers. Through the following examples, it is evident that McDonald's definitely considered the culture, norms, traditions, and general likes of each area or country. By making their products more flexible to all regions, they are better able to meet a world demand and build the international reputation so vital to their sales.

France

The Europeans hold eco-friendly and healthier aims to a higher regard, and for this reason McDonalds first changed their red and yellow logo to a green and yellow one in France. The image it implies is a more nature-friendly feel, something that would make a difference to a French customer. New items such as high-end coffees and baguettes were added, tailored to French appeal.

The Middle East and Pakistan
McDonald's developed the McArabia in response to the flavors and dietary restrictions of these predominately Muslim regions. Unlike the US, where bacon is advertised and included in products to make them more appetizing, the McArabia has chicken and spices tailored to those of the Middle Eastern region, especially since Muslims do not eat pork.

Korea
The diet in this region is heavily influenced by seafood, so it only seems fitting that McDonalds adapt a burger with that in mind. In Korean McDonalds, you can get a shrimp burger.