Promoting Loyalty

People want to feel important,  acknowledged, and valued, which is why brands and companies create lasting connections with the customer. Getting to know a customer on a personal level makes that connections, and loyalty programs are the best way to do that. Being rewarded for purchasing necessities, or items you like seems almost too good to be true. As a result of customer participation in loyalty programs, companies gain lasting customer trust, so the number of returning customers increases, which as a result increases credibility of a company as well.



My family has owned a Costco membership since our third visit to the store, and 16 years later we still regularly shop for groceries in larger quantities from there. The benefits the loyalty program offered, for example a credit card, discounts and special coupons had a greater value to us than simply shopping without them or at multiple other grocery stores. In other loyalty programs where benefits are specifically catered towards me, my shopping experience is simplified and I get greater value out of supporting a specific company. Especially when a company carries a go to product for a customer, loyalty programs offer the most benefits for most sides.